One of the six tasks I’m juggling now is a refresh of the Lost Art Press website. It mostly will make the site easier to search. And it will categorize our products to help new customers make sense of the things we make (we make more than 100 things).
One of the recommendations from our consultants is to add what is stupidly called “social proof” to our site. “Social proof” is basically kind words about the company from customers.
My inclination has always been to let the products sell themselves through word of mouth. But the consultants have reams of data that show that new customers need and want social proof before they’ll make a first purchase.
So I relented.
This is me wearing out the knees in a pair of jeans (i.e. I’m on my knees). If you are so inclined, could you write up two or three sentences (no more, there’s not a lot of space for this) about Lost Art Press or Crucible and what you like about us (writer cringes; feels dirty)? It helps if we can use your name, too.
If you could send them to fitz@lostartpress.com, that would be highly appreciated.
Sorry and thank you in advance.
— Christopher Schwarz